H-E-B Thanksgiving Day Parade

Floats, giant balloons and marching bands through downtown — the parade’s 77th year.

Good to know

• Thursday, Nov 26, 9am.
• Free along the route; reserved seats available through the city’s Special Events Office (832-393-0868).

Official event page →

Details checked with the official site on Oct 21, 2026 — confirm before you go.